“The Way You Live In A Home And the Way You Sell Your House Are Two Very Different Things!”
Your house is your largest asset. Selling it can be one of the most important decisions in your life. Do you want to ensure your house sells fast and for top dollar? Then consider a new idea…Home Staging®. When you list a house for sale it becomes a product. Just like other commodities for sale, your house must be SEEN in order for it to SELL. To sell quickly, it needs to stand out from similar products that are on the market. Staging a property is a smart investment ! It sends the message of a well cared-for home. By creating a series of first impressions, and show casing your home’s best features, the buyer connects emotionally and is able to visualize living there.

"Staging speeds up sales in a sluggish market and can bump up prices 2% to 10% in a moderate market. The biggest advantage occurs with luxury homes or in a market with bidding wars over properties, where effective staging can boost prices by 30% to 50%".

--- Wall Street Journal, 4.30.03

What Does Staging® a Home Mean?
Staging® is the process of preparing any home for sale, regardless of price or location. Using a proven set of guidelines, your house will be reviewed by me for compliance with preset standards. I will make any modifications that are necessary. Once your house meets these criteria, a Staged® Home Certificate will be issued and your home will be registered as a Staged® Home. Real estate agents will have great confidence in showing your home to potential buyers because they know that it is Staged® and ready to be sold. We will look at your house through the eyes of a buyer. Buyers only know what they see, not the way your house is going to be. The feeling to convey is de-personalized and de-cluttered so the potential buyer of your house can see the house and it’s best features. This includes “curb appeal” suggestions. Any Realtor will tell you there are times when a potential buyer will not even get out of the car just because of the first impressions that are made by the outside. Remember, the buyer needs to feel he/she is AT HOME, not in YOUR HOME. I will work for you and have only your bests interest in mind, wanting to have your house showcase at its BEST!

Why is Staging® Important to Sellers?
Today’s buyer is interested in moving into a home that does not require any “move-in repairs”. They do not want to patch or paint the inside or do landscaping on the outside. Smart and savvy buyers look for a house that is “move in ready” in all aspects; a Staged® home is just that. Generally, when buyers arrive to view a property, they have already established that it meets their basic criteria. Staging® the house creates a series of great impressions through-out the home. The ultimate goal of Staging® is to place the home in the best showcase condition, so it sells at the best possible price in the shortest possible time. It will give you the competitive edge you need to compete effectively in the San Diego real estate market.

Things to Consider
Think about this...What kind of experience do you want 30 days from now? Do you want to have your house sitting on the market or do you want to be getting on with your life? The most critical time frame for selling your property is the first 30 days, because the first 2 weeks generates a flurry of activity. That is when curiosity is piqued, interest is generated, brokers & agents tour.

Staging® is a Federally Registered Trademark of StagedHomes.com